AI infrastructure for multi-location businesses — Book a strategy call

Breakwalls

AI infrastructure for
multi-location businesses.

We install systems that run your operations more efficiently—without adding headcount.

Reduce staffing inefficiency · Predict revenue · Prevent churn · Automate decisions

Book a strategy call

Previous Clients

Built for operators running clinics, studios, and multi-unit service businesses.

WTHN studio
WTHN wthn.com →
Myodetox session
Myodetox myodetox.com →
Formula Fig treatment
Formula Fig formulafig.com →
Brella
Brella hellobrella.com →
Forget Me Not Cafe
Forget Me Not forgetmenotcafe →

The Problem

Most four-wall businesses are still run on guesswork.

More tools don't fix this.
They make it worse.

  • Staffing is reactive.
  • Scheduling breaks under pressure.
  • Revenue is unpredictable.
  • Data is fragmented across systems.

For the operator

Are you a four-wall founder?
Don't fall behind.

Learning how to implement AI is a full-time job — and you already have one of those. We map your operations, build the systems, and run them alongside your team. You stay focused on what you built.

Let's talk

The Solution

Breakwalls installs your
AI operating system.

A layer that sits across your business and:

  • Understands how your locations actually run
  • Identifies inefficiencies in real time
  • Automates decisions that used to take hours
  • Surfaces what matters—when it matters

This isn't reporting.
It's operational intelligence.

We focus on the systems that directly impact revenue and margin.

Staffing Optimization Reduce over- and under-staffing across locations
Revenue Forecasting Know your week before it happens
Retention Intelligence Identify churn before it shows up in your numbers
Marketing Automation Allocate spend based on actual performance
Multi-Location Visibility See what's working—by location, in real time

We don't sell software. We install leverage.

1

Diagnose

We map your revenue drivers, constraints, and inefficiencies

  • Revenue drivers
  • Bottlenecks
  • Hidden inefficiencies

2

Design

We architect your AI system across workflows, data, and decisions

  • Custom workflows
  • Decision layers
  • Automation logic

3

Deploy

We integrate directly into your existing stack (POS, CRM, scheduling, marketing)

  • POS
  • CRM
  • Scheduling
  • Marketing systems

4

Operate

We refine and improve the system as your business evolves

  • Better predictions
  • Faster decisions
  • Higher margins

The next generation of businesses won't be bigger.
They'll be more intelligent.

AI is not a feature.
It's your operating system.

Jane Lee

Founded by

Jane Lee

Founder & CEO

A decade of building brands from the inside out — from General Mills and Pepsi to founding and exiting her own consumer brand, co-founding Launch Pop (8 years scaling CPG founders), and holding operating roles as Head of Growth at Myodetox and CMO at WTHN. She has advised Formula Fig and currently serves as Operating Partner at Maple VC. Jane works at the intersection of brand, product, and growth — thinking strategically and executing alongside the team. Breakwalls is where that operator experience meets AI.

LinkedIn →

Install your AI infrastructure

Install your AI
infrastructure.

If you're running a multi-location business and feeling operational drag, we'll show you exactly where AI unlocks leverage.

Book a strategy call

About

Built by operators
who have been
in the room.

Not consultants who theorize about your business — people who have actually scaled health and wellness brands from the inside and know exactly where the friction is.

The Team

Jane Lee

Jane Lee

Founder & CEO

LinkedIn →

A decade of building brands from the inside out — from General Mills and Pepsi to founding and exiting her own consumer brand, co-founding Launch Pop (8 years scaling CPG founders), and holding operating roles as Head of Growth at Myodetox and CMO at WTHN. She has advised Formula Fig and currently serves as Operating Partner at Maple VC. Jane works at the intersection of brand, product, and growth — thinking strategically and executing alongside the team. Breakwalls is where that operator experience meets AI.

Anthea Cheng

Anthea Cheng

Growth & Performance Marketing — Formerly Myodetox

LinkedIn →

Performance marketer with a deep fluency in data, growth systems, and digital acquisition. Previously at Myodetox, where she built and scaled performance marketing across channels. She brings analytical rigour and a builder's instinct to how Breakwalls deploys and measures AI systems for operator-led businesses.

Joolee Youn

Joolee Youn

Director of Marketing, Formula Fig — CEO, Forget Me Not Cafe

LinkedIn →

Brand strategist and operator with hands-on experience building businesses from the ground up. Currently Director of Marketing at Formula Fig, one of Canada's fastest-growing aesthetics brands. She is also the founder and CEO of Forget Me Not Cafe in Toronto — a viral destination known for blending Korean lifestyle retail with specialty coffee. Joolee brings real operator perspective to how AI infrastructure gets built and adopted inside growing businesses.

Four-wall businesses deserve the same AI advantage as enterprise.

Breakwalls exists to close that gap. Most AI tools are built for tech companies. We translate cutting-edge systems into practical, deployable solutions for studios, clinics, spas, and wellness brands — businesses where the experience happens in person, but the leverage comes from smart infrastructure built behind the scenes.

Contact

hello@breakwalls.ai